Greek fashion design has evolved dramatically over the last few decades, with more and more Greek designers’ names becoming known to fashionistas across the globe. If you are in Athens or even other locations in Greece that sell luxury Greek designs (most commonly Mykonos and Santorini but by now on several other islands and mainland spots too) you’ll have the good fortune of being able to see, feel and try on the designs. Otherwise, fear not, as most designs can be shopped online, and we provide you with the information here.
We will start by taking a look at three excellent portals that sell the best variety of luxury Greek brands, from clothing and accessories to shoes, jewellery and even home décor items, before zooming in on Greece’s most loved and known designers. At the stores we list below you will find a vast range of products as well as styles and prices (sales feature regularly) and will be able to deep dive into the Greek design scene.
ID Concept Stores is a haven for fashion enthusiasts seeking a taste of Greece’s contemporary design brilliance. This boutique showcases a handpicked array of esteemed Greek designers, celebrating their unique and innovative creations. From Liana Camba’s understated elegance to Deux Hommes’ avant-garde sophistication, the store embodies the rich diversity of Greek fashion. Committed to quality and originality, ID Concept Stores is a testament to the flourishing Greek fashion landscape, offering discerning shoppers a glimpse into the country’s creative spirit.
Aesthet, a sophisticated online boutique, is a true homage to Greek fashion excellence. It proudly features a curated collection of illustrious Greek luxury brands, each with its distinctive allure. From the timeless elegance of Zeus+Dione, drawing inspiration from Greek heritage to the avant-garde creations by Angelos Bratis, Aesthet’s offerings encompass a wide spectrum of apparel, accessories, and more. With renowned names like Ancient Kallos and MI-RŌ in their carefully chosen lineup, Aesthet is a dedicated platform for celebrating the innovation and quality of contemporary Greek design.
Explore the vibrant world of Greek fashion at The Greek Designers Store. This online boutique showcases an array of exquisite creations by talented Greek designers. From elegant apparel to unique accessories, Greek Designers offers a diverse selection of high-quality, original fashion items. Discover the essence of Greek style and craftsmanship while supporting local talent. Whether you’re seeking contemporary designs or timeless classics, this platform connects you with the best in Greek fashion innovation, bringing a piece of Greece’s creative spirit to your wardrobe.
Must-Know Greek Fashion Designers
Mary Katranzou
Known as the ‘Queen of Print’, Mary Katrantzou has revolutionised fashion with her striking designs. With trompe l’oeil dresses featuring digital patterns and opulent embellishments, she opened the graduation show at Central Saint Martins in February 2008, and the rest is history. Her collections, characterised by bold prints and innovative silhouettes, have been influential across high fashion and high street brands. In particular, her collection of lampshade skirts for Spring/Summer 2011 was a major success at London Fashion Week. Her work epitomises a bold, artistic femininity, fusing contrasting aesthetics and combining technology with craftsmanship. Her designs, which are available in more than 30 countries, continue to set trends and captivate a global audience. Click here to find stores selling the Mary Katranzou brand
Dimitris Dassios
With an initial focus was on costume jewellery, Dassios has since 2005 developed into an acclaimed designer of iconic accessories and garments. Known for his haute couture moulage technique, he shapes fabrics on mannequins; the result is striking, geometrically draped pieces. His designs are a blend of Greek tradition and global influences. They feature authentic embroidery, ethnic detailing and handmade fabrics. His denim and kaftan ranges in particular stand out for their must-have status, with each handcrafted piece exuding a unique identity. Dassios’ meticulous approach elevates his work beyond conventional pret-a-porter and makes each piece a work of art in itself. Click here to shop the Dimitris Dassios brand
Angelos Bratis
Celebrated for his fluid silhouettes and masterful draping, Bratis’ style denotes effortless elegance. His garments, crafted primarily from wool and silk with minimal seaming, showcase a natural flow, gracefully contouring the body. His designs have graced international runways from Milan to New York, gaining global acclaim and Bratis’ collaborations with brands like L`Oréal Paris and Johnnie Walker Black Label further highlight his innovative approach. His work, characterised by a unique blend of simplicity and sophistication, has redefined modern elegance in fashion. Click here to shop the Angelos Bratis brand
Zeus & Dione
Zeus+Dione, inspired by Greek mythological heritage, reimagines contemporary style and design. Named after the ancient Greek goddess’s divine parents, the brand blends tradition with a modern twist. Central to its ethos is the Greek Delta (Δ), symbolizing spirituality, harmony, and creativity. Inspired by classic Greek architecture, the collections feature minimalist structures, geometric precision, and elegant patterns. This brand is a tribute to Greek artisanal craftsmanship, offering innovative, timeless pieces that redefine tradition and material quality, appealing to those seeking unique yet classic lifestyles created in sustainable ways. Click here to shop the Zeus and Dione brand
Daphne Valente
Inspired by Mariano Fortuny and her Greek heritage, Valente has been innovating with pleats in fashion since 1985. Her unique approach begins with simple fabric rectangles, creating flowing, minimal-seam designs that allow freedom of movement, reminiscent of ancient Greek attire. Her timeless, seasonless collections cater to all body types, denoting understated elegance. A proponent of slow fashion, Valente uses high-quality, sustainable synthetic materials, aligning with her commitment to vegetarian principles and avoiding animal products in her designs. Click here to shop the Daphne Valente brand
Vasilis Zoulias
Zoulias embraces a style of old-school femininity, combining romantic prints and voluptuous, slim-fitting silhouettes with a noble, aristocratic charm. In 2002, Zoulias opened his boutique in Athens, introducing luxury accessories and limited collections. Following his passion for dressing women in timeless elegance, he launched his ready-to-wear collection in 2007, a tribute to vintage glamour with a contemporary, finely crafted touch. In 2008, he debuted his first haute couture and bridal collection. Celebrating the eclectic glamour of bygone eras, his modern yet nostalgic designs have a “bon chic” international flair, crafted with grace. His work flatters the modern woman, from the exotic to the austere – think ‘Emily in Paris’, for which the Greek designer created five epic looks. Click here to shop the Vasilis Zoulias brand
Chara Lebessi
A masterful balance between the ethereal grace of ancient Greece with edgy, sexy modern flair describes Lebessi’s style today. Initially drawing inspiration from Grecian elegance with flowing one-shoulder gowns and statue-like draping, the line has evolved to include more contemporary elements. Her use of light, classic materials like silk chiffon and organza in understated tones is now complemented by minimalist, geometric, and even urban influences. Lebessi’s work, always embracing a dreamy and timeless elegance, also extends to handmade jewelry and chic accessories, reflecting a seamless blend of classical beauty and modern sophistication. Click here to shop the Chara Lebessi brand
Ioanna Kourbela
Merging classical and modern art influences with Greek heritage, Kourbela creates fashion that is both ethereal and grounded. Her unique collections, informed by her background in fashion design as well as the arts, have established her as a pioneer of contemporary Greek creativity. Her brand features four lines, including the couture-inspired IOANNA KOURBELA and the natural-material-focused “EN OIKO” collection, reflecting a synergy between body, clothing, and environment. Click here to shop the Ioanna Kourbela brand
Yiorgos Eleftheriades
Yiorgos Eleftheriades excels in crafting unrestricted, dynamic silhouettes, merging structural innovation with fluid grace. His collections, showcased in Athens, Milan, Paris, Barcelona and beyond, are, distinguished by voluminous and geometric shapes, and present a meticulous balance of form and movement. Using eco-friendly fabrics, Eleftheriades emphasises functionality and versatility, creating timeless pieces that adapt to various occasions. His technique, rooted in expert tailoring and a commitment to sustainable fashion, results in clothing that not only looks striking but also engages the wearer in both thought and style, transcending conventional fashion boundaries. Click here to shop the Yiorgos Eleftheriades brand
Parthenis
Known for its timeless, unisex and elegant Greek aesthetic, Parthenis was first established in Athens and later Mykonos in 1970. Today, Orsalia Parthenis continues the legacy of her father Dimitris with ‘chic sportif’ designs that blend natural fibres such as wool, silk and cotton into relaxed, figure-flattering silhouettes. Parthenis recently collaborated with fashion illustrator David Downton on a limited-edition resort collection, reflecting the brand’s commitment to innovative yet classic design, all produced in Athens. Click here to shop the Parthenis brand
Ancient Kallos
Ancient Kallos skillfully and subtly infuses ancient Greek aesthetics into elegant modern designs with clean lines. Their collections encompass a wide variety of pieces, from flowing dresses inspired by classical Greek attire to bold gold linen cabanna trousers, and from accessories that evoke the splendour of ancient jewellery, to home decor items. You’ll find meticulously crafted garments featuring drapery, pleats, and delicate embroidery inspired by traditional weaving and Hellenic heritage. Accessories like sandals and jewelry showcase the brand’s dedication to timeless elegance. Explore their website to experience a harmonious blend of contemporary fashion and classical Greek beauty in every creation. Click here to shop the Ancient Kallos brand
Mi-RO Designers
MI-RŌ, created by Dimitris Mastrokalos and Giannis Raptis, stands out in Greek fashion for its innovative style of fresh, timeless classical lines and audacious glamour. Known for creating dynamic silhouettes and feminine lines, their designs are made with precious materials and detailed tailoring. The duo’s distinctive approach has led to presentations at major fashion events and collaborations with global brands. Their influence extends to other areas, including costume design, further highlighting their versatile and impactful design ethos. Click here to shop the Mi-Ro brand
Shoes
Ancient Greek Sandals
The Ancient Greek Sandals collection was launched in 2011, inspired by ancient Greek designs and made from the finest materials and quickly becoming a hit. The Ikaria, with Hermes-inspired wings, and the Antigone, a black suede lace-up, are standout sandal designs that took the world by storm with their uniqueness and style. Once a souvenir for tourists in Monastiraki, this style of sandals have become a global fashion trend, endorsed by celebrities and featured in major publications such as Italian Vogue and The New York Times. Click here to shop the Ancient Greek Sandals brand
Pandelis Melissinos
Founded in 1920, this renowned sandal atelier is renowned for creating handcrafted footwear that combines ancient Greek elegance with creative modern craftsmanship. Pantelis Melissinos took the reigns from his father Stavros, the legendary “poet sandal maker” in 2004, growing up around clients like the Beatles, Rudolph Nureyev, Jackie Onassis and Elizabeth Taylor. His workshop exudes artistic charm, decorated with Pandelis’ artwork and a piano. His sandals are known for their simplicity and bespoke design and appeal to a wide range of customers, including international celebrities and style connoisseurs. Each unisex leather pair is made to measure and has timeless style and comfort. Click here to shop the Pandelis Melissinos brand
