Along the white-washed labyrinths of Parikia and Naoussa, shopping feels less like an errand than a cameo in a Technicolor film. Boutiques curate their edits for the Aegean light: linen in pistachio-gelato hues, silk that ripples like a mainsail, all seducing the fashion set who now nickname Paros the “new Mykonos” between sips of pét-nat.
Inside, every rack is either handmade or hand-picked: Athens up-and-comers, Paris weekender tailoring, sandals tanned two coves away. Hammered-gold cuffs and sea-glass pearls nod to the island’s marble pedigree while reading utterly of the moment.
The addresses that follow are compulsory fieldwork. Each one fuses Cycladic ease with a sly polish, proof that Paros’s style agenda is as vivid as its seas.
01
Red Nerium
Located in the heart of Parikia, this store attracts the style-savvy, presenting a curated collection of boho chic and island-style clothing. It is a treasure trove of summery fashion — think breezy boho, Indian and floral dresses, eco-friendly cloth bags, elegant Greek sandals, and an eclectic mix of enamel-decorated jewelry and silk scarves. It’s a celebration of island chic, ideal for indulging the fashion-forward explorer.
02
Leto Paros
Leto sells unique collections that blend timeless Greek elegance with contemporary flair. Specializing in women’s and men’s fashion, the boutique features an exquisite selection that celebrates local craftsmanship. Their clothing is ethically made from chic, breathable fabrics such as linen, cotton and silk that are produced in very small quantities exclusively for the store and are perfect for the island’s climate, to unique designs that speak to the laid back modern fashionista.
03
Petit Tipota
A real find for the style-hunting traveler, Petit Tipota is a seasonal boutique in Naoussa that brings a touch of Mediterranean elegance to its selection of clothing and classic-with-a-twist beach essentials. With items from Italy and France, shoppers can expect women’s beachwear, stylish summer dresses, tops, shirts, skirts and more, sunglasses and versatile beach bags. The boutique, designed by French journalist Stephanie Artarit, has an ambience of modern minimalism with Cycladic charm.
04
White in Paros
Here you’ll find a pleasing selection of high-quality women’s clothing and jewelry for all occasions. Customers can find high-style evening dresses and daywear, chic sandals, and beautiful jewelry from esteemed brands such as Ancient Kallos, Celia D, Sante, Sofia Manta, and HERMINA. The boutique’s selection ranges from Greek-inspired clothing that embodies the aesthetic of the island to contemporary jewelry designs that blend traditional motifs with modern elegance.
05
La Vie En Rose
A vibrant boutique known for its passionate and playful selection of colorful and patterned items and fashion accessories. They offer a variety of clothing centered on creative design that aims to inspire joy and optimism in their clientele. Their range includes unique jewelry like the whimsical Ice Cream Earrings and a mix of clothing like the terracotta Sky Shirt and the playful Luna Skirt, which enhance a view of life through rose-tinted lenses.
06
Bit of Salt
Paros’ first surfing destination since the early 1990s, this store is located in Asteras, with a smaller shop in Naoussa. It is a treasure trove for surfing fanatics, offering a wide range of equipment from the essential to the extraordinary. In addition to these, the shop sells a wide and trendy range of beachwear, footwear and eyewear for all ages. A surfboard and sail repair service is also available. With top brands like Arnette and Nixon, the shop ensures a fully outfitted trip for the watersports enthusiast.
07
Atelier1935
Atelier1935 in Paros creates handmade Greek sandals that blend tradition with contemporary designs. Founded on the ethos of quality and craftsmanship, the shop sells a diverse range of sandals for men and women, including designs such as “Pink Gold Venus” and “Chocolate Paros”. Each pair echoes the legacy of Greek sandal making, tailored for comfort and style and rooted in antiquity. With options ranging from boho chic to classic elegance, Atelier1935 ensures a unique range of the island’s stylish profile.
08
Casa Alma
At Casa Alma, Lebanese designer Rania Choueiri curates a joyful edit of easy island pieces and artisan accessories. Alongside her signature block-colour dresses, leather sandals and bags, you’ll find Sorbet Island’s made-in-Greece swimwear, Celeste’s French-made kaftans and tees, and vibrant African-print clutches. For the home, think relaxed Mediterranean style: stoneware dishes by Diane Alexandre and embroidered linen napkins. It’s the sort of breezy, beautiful boutique where everything feels like a sun-drenched souvenir.
09
Heel
In a tucked-away corner of Naoussa, Heel (short for Hellenic Ethical Eco Lab) is a slow-fashion sanctuary where everything is designed with sustainability in mind. Expect organic fabrics, earthy tones and versatile, seasonless cuts: slouchy shirt-dresses, cargo pants with clever drawstrings, and soft patchwork tops. Clothes are displayed on tree-trunk racks and linen-draped walls, with a serene, natural aesthetic that mirrors their ethos. Every piece is made in Greece, with minimal waste and maximum care.
10
Egg
Soft as butter and crafted with love: Egg in Parikia is a tiny treasure trove for handmade leather bags and sandals. Everything is produced in Thessaloniki from premium Greek leathers, with an emphasis on vibrant colours — from sunny yellows to deep cobalt blues. Styles range from minimalist totes to playful crossbody purses, all finished with impeccable stitching. Whether you’re after a timeless classic or a pop of summer color, Egg delivers effortless island chic.
Read more:
Paros Best Hotels
Paros Best Restaurants
