The Designers Redefining Greek Fashion in 2026

A sophisticated online boutique, that bears true homage to Greek fashion excellence. It proudly features a curated collection of illustrious Greek luxury brands, each with its distinctive allure. From the timeless elegance of Zeus+Dione, drawing inspiration from Greek heritage to the avant-garde creations by Angelos Bratis, Aesthet’s offerings encompass a wide spectrum of apparel, accessories, and more. With renowned names like Ancient Kallos and MI-RO in their carefully chosen lineup, Aesthet is a dedicated platform for celebrating the innovation and quality of contemporary Greek design.

Explore the vibrant world of Greek fashion via this platform. This online boutique showcases an array of exquisite creations by talented Greek designers. From elegant apparel to unique accessories, Greek Designers offers a diverse selection of high-quality, original fashion items. Discover the essence of Greek style and craftsmanship while supporting local talent. Whether you’re seeking contemporary designs or timeless classics, this platform connects you with the best in Greek fashion innovation, bringing a piece of Greece’s creative spirit to your wardrobe.

Known as the ‘Queen of Print’, Mary Katrantzou has revolutionised fashion with her striking designs. With trompe l’oeil dresses featuring digital patterns and opulent embellishments, she opened the graduation show at Central Saint Martins in February 2008, and the rest is history. Her collections, characterised by bold prints and innovative silhouettes, have been influential across high fashion and high street brands. In particular, her collection of lampshade skirts for Spring/Summer 2011 was a major success at London Fashion Week. Her work epitomises a bold, artistic femininity, fusing contrasting aesthetics and combining technology with craftsmanship. Her designs, which are available in more than 30 countries, continue to set trends and captivate a global audience.

With an initial focus was on costume jewellery, Dassios has since 2005 developed into an acclaimed designer of iconic accessories and garments. Known for his haute couture moulage technique, he shapes fabrics on mannequins; the result is striking, geometrically draped pieces. His designs are a blend of Greek tradition and global influences. They feature authentic embroidery, ethnic detailing and handmade fabrics. His denim and kaftan ranges in particular stand out for their must-have status, with each handcrafted piece exuding a unique identity. Dassios’ meticulous approach elevates his work beyond conventional pret-a-porter and makes each piece a work of art in itself.

Celebrated for his fluid silhouettes and masterful draping, Bratis’ style denotes effortless elegance. His garments, crafted primarily from wool and silk with minimal seaming, showcase a natural flow, gracefully contouring the body. His designs have graced international runways from Milan to New York, gaining global acclaim. Bratis’ collaborations with brands like L`Oreal Paris and Johnnie Walker Black Label further highlight his innovative approach. His work, characterized by a unique blend of simplicity and sophistication, has redefined modern elegance in fashion.

Zeus+Dione, inspired by Greek mythological heritage, reimagines contemporary style and design. Named after the ancient Greek goddess’s divine parents, the brand blends tradition with a modern twist. Central to its ethos is the Greek Delta (Δ), symbolizing spirituality, harmony, and creativity. Inspired by classic Greek architecture, the collections feature minimalist structures, geometric precision, and elegant patterns. This brand is a tribute to Greek artisanal craftsmanship, offering innovative, timeless pieces that redefine tradition and material quality, appealing to those seeking unique yet classic lifestyles created in sustainable ways.

Inspired by Mariano Fortuny and her Greek heritage, Valente has been a fashion innovator using pleats since 1985. Her unique approach begins with simple fabric rectangles, creating flowing, minimal-seam designs that allow freedom of movement, reminiscent of ancient Greek attire. Her timeless, seasonless collections cater to all body types, denoting understated elegance. A proponent of slow fashion, Valente uses high-quality, sustainable synthetic materials, aligning with her commitment to vegetarian principles and avoiding animal products in her designs.

Zoulias embraces a bold style of old-school femininity, combining romantic prints and voluptuous, slim-fitting silhouettes with a noble, aristocratic charm. In 2002, Zoulias opened his boutique in Athens, introducing luxury accessories and limited collections. Following his passion for dressing women in timeless elegance, he launched his ready-to-wear collection in 2007, a tribute to vintage glamour with a contemporary, finely crafted touch. In 2008, he debuted his first haute couture and bridal collection. Celebrating the eclectic glamour of bygone eras, his modern yet nostalgic designs have a “bon chic” international flair, crafted with grace. His work flatters the modern woman, from the exotic to the austere – think ‘Emily in Paris’, for which the Greek designer created five epic looks.

A masterful balance between the ethereal grace of ancient Greece with edgy, sexy modern flair describes Lebessi’s style today. Initially drawing inspiration from Grecian elegance with flowing one-shoulder gowns and statue-like draping, the line has evolved to include more contemporary elements. Her use of light, classic materials like silk chiffon and organza in understated tones is now complemented by minimalist, geometric, and even urban influences. Lebessi’s work, always embracing a dreamy and timeless elegance, also extends to handmade jewelry and chic accessories, reflecting a seamless blend of classical beauty and modern sophistication.

Merging classical and modern art influences with Greek heritage, Kourbela creates fashion that is both ethereal and grounded. Her unique collections, informed by her background in fashion design as well as the arts, have established her as a pioneer of contemporary Greek creativity. Her brand features four lines, including the couture-inspired IOANNA KOURBELA and the natural-material-focused “EN OIKO” collection, reflecting a synergy between body, clothing, and environment.

Yiorgos Eleftheriades excels in crafting unrestricted, dynamic silhouettes, merging structural innovation with fluid grace. His collections, showcased in Athens, Milan, Paris, Barcelona and beyond, are, distinguished by voluminous and geometric shapes, and present a meticulous balance of form and movement. Using eco-friendly fabrics, Eleftheriades emphasises functionality and versatility, creating timeless pieces that adapt to various occasions. His technique, rooted in expert tailoring and a commitment to sustainable fashion, results in clothing that not only looks striking but also engages the wearer in both thought and style, transcending conventional fashion boundaries.

Known for its timeless, unisex and elegant Greek aesthetic, Parthenis was first established in Athens and later Mykonos in 1970. Today, Orsalia Parthenis continues the legacy of her father Dimitris with ‘chic sportif’ designs that blend natural fibres such as wool, silk and cotton into relaxed, figure-flattering silhouettes. Parthenis recently collaborated with fashion illustrator David Downton on a limited-edition resort collection, reflecting the brand’s commitment to innovative yet classic design, all produced in Athens.

Ancient Kallos skillfully and subtly infuses ancient Greek aesthetics into elegant modern designs with clean lines. Their collections encompass various pieces, from flowing dresses inspired by classical Greek attire to bold gold linen cabana trousers, accessories that evoke the splendor of ancient jewelry, to home decor items. You’ll find meticulously crafted garments featuring drapery, pleats, and delicate embroidery inspired by traditional weaving and Hellenic heritage. Accessories like sandals and jewelry showcase the brand’s dedication to timeless elegance. Explore their website to experience a harmonious blend of contemporary fashion and classical Greek beauty in every creation.

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Mi-RO Designers

MI-RO, created by Dimitris Mastrokalos and Giannis Raptis, stands out in Greek fashion for its innovative style of fresh, timeless classical lines and audacious glamour. Known for creating dynamic silhouettes and feminine lines, their designs are made with precious materials and detailed tailoring. The duo’s distinctive approach has led to presentations at major fashion events and collaborations with global brands. Their influence extends to other areas, including costume design, further highlighting their versatile and impactful design ethos.

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Vassia Kostara

Pattern is the starting point here, treated not as surface decoration but as a structural element that travels easily between clothing, accessories, and objects. Early collections established a recognisable vocabulary of bold paisleys, graphic florals, and ornamental motifs, applied to silk scarves, jewellery, and leather goods before expanding into ready-to-wear. The work has moved comfortably between fashion and lifestyle contexts, with collaborations for international brands and limited projects that position print as the central gesture. Signature pieces include silk scarves designed to function as wardrobe anchors rather than seasonal accents, along with jewellery built from hard-edged shapes and charm motifs that translate the same visual language into metal.

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Stelios Koudounaris

The collections are rooted in eveningwear and sharply defined silhouettes, with a consistent emphasis on the female form through fitted bodices, clean waistlines, and controlled volume. Since launching his label in two thousand eight, the designer has built a recognisable aesthetic through dresses and jumpsuits that rely on cut and fabric choice rather than surface excess. Satin gowns with wrapped constructions, structured bustier dresses, and wide-leg jumpsuits appear season after season as core propositions. Parallel to the label’s retail presence, his visibility as a television judge has placed the work firmly in the public eye, creating a rare overlap between fashion production and mass cultural recognition in Greece.

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Celia Kritharioti

At the head of Greece’s oldest couture house, founded in 1906, the current creative direction is defined by made-to-measure couture, bridal, and formal eveningwear produced from the Athens atelier. The work centres on sculptural silhouettes, controlled volume, and surface detail developed through traditional couture construction. The house presents officially on the Paris Haute Couture calendar, placing the designer within the small circle of couturiers working under the Fédération de la Haute Couture et de la Mode. Recent collections continue to focus on dramatic gowns built around corsetry, precise bodice work, and full skirts, alongside bridal designs that translate the same construction methods into ceremonial form. The output balances public commissions for high-profile events with private atelier work, maintaining couture as a living practice rather than a historical reference.

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Karavan

The collections are built around ease of wear and movement, with flowing dresses, lightweight layers, and silhouettes suited to warm weather and travel. Print plays a central role, used to animate simple garment forms rather than overwhelm them. Designed with seasonal retail in mind, the work fits naturally into island boutiques and summer wardrobes, offering pieces that transition easily from day to evening. The brand’s focus remains firmly on clothing that functions in situ, responding directly to Greece’s climate and lifestyle rhythms.

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Themis Z

The brand moves fluidly between fashion, interiors, jewelry and collectible design, with clothing collections forming part of a wider visual system rather than standing alone. Resortwear plays a central role, expressed through silk dresses, kaftans, and printed separates designed for warm climates and seasonal travel. Beyond clothing, the work has extended into tableware and home objects through high-profile collaborations, including projects developed with Dior Maison and earlier porcelain collections created for destinations such as Skorpios. This cross-disciplinary approach positions the label as a design house rather than a conventional fashion brand.

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Dimitris Petrou

Emerging from the Athens fashion scene with a clear interest in gender-neutral dressing, the collections explore fluid silhouettes and adaptable forms. Dresses, tunics, and layered garments recur across seasons, often presented in monochrome palettes that foreground cut and movement. The work has been shown consistently within Greek fashion week contexts, contributing to ongoing conversations around inclusivity and non-binary fashion in Greece. By prioritising versatility and form over ornament, the label has carved out a distinct position within contemporary Greek ready-to-wear.

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Stratis Eleftheriou

Working at the intersection of art and fashion, the collections are characterised by experimental forms and a willingness to challenge conventional garment construction. Dresses and sculptural pieces often reference the body indirectly, using abstraction and volume rather than fitted tailoring. Presentations have appeared within artistic and cultural frameworks as much as traditional fashion settings, reinforcing the work’s conceptual orientation. Within the Greek context, the practice stands out for its commitment to fashion as an expressive, research-driven medium.

Evi Grintela operates within a refined, editorial universe where clothing is conceived as part of a broader visual language rather than as isolated fashion statements. Rooted in the timeless shirtdress and informed by Grintela’s deep background in fashion direction and curation, the brand emphasizes fluid, airy silhouettes crafted in silk, voile, and fine Swiss and Italian cottons – pieces designed for ease, movement, and modern living. Collections evoke an understated resort sensibility, balancing intellectual simplicity with sensual comfort, while the brand’s expanding presence in homeware and curated objects reinforces its identity as a holistic design house. This considered, cross-disciplinary approach places Evi Grintela beyond seasonal trends, defining it as a quietly luxurious lifestyle label with a singular point of view.