The Best Greek Swimsuit and Resortwear Brands to Know This Summer

Texture and surface distinguish this swimwear; ribbed finishes, pique-style fabrics, and structured knits sit alongside solid colors, giving the pieces visual depth. The collection focuses on bikinis, one-pieces, and long-sleeved swim styles, cut to remain secure during swimming and extended wear. Italian technical fabrics dominate, usually polyamide with elastane, selected for resilience and shape retention. The brand is widely recognized in Greek fashion media and is stocked through its own website as well as select Athens retailers.

Maan

The design language here is direct and leans toward athletic, with silhouettes that reference sports swimwear rather than decorative beach fashion. High-cut briefs, firm tops, and clean one-pieces define the range. A clear sustainability position runs through the brand, with recycled polyamide and elastane used across collections. The result is swimwear with a classic vibe intended for active use rather than occasional wear. Pieces are sold through the brand’s website and through major Athens department stores, alongside international resort stockists.

Sophie Deloudi

This swimwear range is defined by clean geometry and controlled volume, with designs that sit between minimal and sculptural. The collections include bikinis and one-pieces with balanced coverage and stable construction, intended for repeated wear. Materials focus on technical swim fabrics with firm stretch and lining for support. The brand, also with a great variety of beachwear, operates online and is widely stocked through Greek and international retailers, with a clear presence in Athens through multi-brand boutiques.

Kiohne

This label approaches swimwear with a strong emphasis on surface, texture, and form. One-pieces and bikinis often feature cut-outs, asymmetric lines, and sculpted shaping. Fabrics are technical swim blends selected for structure and durability. The collections are positioned firmly within fashion-forward swimwear and are sold through the brand’s own website and selected international retailers, with availability in Athens via curated stockists.

Haals

This swimwear leans toward expressive shapes and bold construction. The range includes bikinis and one-pieces with cut-outs, high-leg lines, and defined straps. Fabrics are standard high-quality swim materials designed for stretch and hold. The brand sells primarily online and is positioned toward a fashion-conscious audience seeking statement swimwear rather than understated basics.

Emmanuela Swimwear

The design language centers on sensual silhouettes with a strong emphasis on fit and body-contouring cuts. Collections include bikinis and one-pieces with plunging necklines, minimal backs, and high-cut legs. Materials are technical swim fabrics chosen for elasticity and smooth finish. The brand has an established international profile, sells directly through its website, and maintains solid visibility in Athens through fashion retail channels.

Maa Boo

Print-led and wide-ranging, this brand offers one of the most extensive swim selections across Greek brands. Bikinis, one-pieces, and surf-style suits for adults and kids appear each season. Fabrics are typical swim blends designed for stretch and durability, with an emphasis on comfort across different body types. The brand has appeared repeatedly in Greek and international fashion coverage and operates both online and through an Athens showroom.

Beyond swimwear, the brand produces coordinated beachwear designed to work as full outfits. Cover-ups, lightweight dresses, and relaxed separates extend the visual language of the swim collection into clothing. The emphasis remains on ease and comfort, with garments intended to be worn directly over swimwear without additional layering. Sales run through the brand’s online platform and Athens showroom.

Apoella

This swimwear range is part of a broader lifestyle concept rather than a standalone category. The designs prioritize clarity of shape and wearability, with pieces that sit comfortably alongside the brand’s clothing offer. Materials focus on practicality and breathability.

The clothing offer covers the core categories of modern resort dressing: shirts, caftans, dresses, tunics, shorts, and relaxed separates. Linen and lightweight cotton dominate, chosen for airflow and comfort in high temperatures. Cuts remain loose without becoming oversized, allowing the garments to work across beach settings, town walks, and travel days. Distribution is one of the brand’s strengths, with a strong presence in Athens, airports, and high-end Greek resorts, alongside online sales.

Pearl & Caviar

This resortwear range is rooted in traditional embroidery and decorative detail, applied to modern silhouettes. The collection includes dresses, tunics, kaftans, and separates suited to beach settings and evening use. Cotton and linen dominate, often combined with handcrafted elements. The brand has strong international distribution, operates online, and maintains a visible retail presence in Athens.

Evi Grintela

The focus here is on the shirt dress as a central summer garment. Designs emphasize proportion, volume, and movement, with variations in length and sleeve construction. Fabrics include cottons and linens selected for breathability. The brand sells through its own website and is stocked by select Greek and international retailers, with Athens availability through fashion-focused boutiques.

Zeus & Dione

Resort and summer collections draw heavily on Greek textile heritage and artisanal production. Garments include dresses, tunics, kaftans, and lightweight separates, often featuring woven or embroidered fabrics. Natural materials such as cotton, silk, and linen are central. The brand operates its own boutiques, sells online, and has a strong retail footprint in Athens as well as international luxury stores.

LaceTheLabel

This resortwear is built around relaxed silhouettes and tactile fabrics. The collections include dresses, tops, and flowing separates suited to warm-weather dressing. Emphasis is placed on fabric texture and color, as well as ease of wear rather than highly structured tailoring. The brand sells online and through selected stockists, with visibility in Greek resort retail environments.

Ancient Kallos

This brand references classical Greek dress codes through draping, pleating, and elongated silhouettes. Resort garments include dresses and tunics designed for movement and heat. Natural fabrics play a key role, reinforcing the brand’s historical orientation. Sales take place through the brand’s website and select boutiques, including availability in Athens.

Themis Z

Resortwear from this label is defined by bold pattern, color, and decorative surface. Dresses, kaftans, and statement pieces dominate the offer, intended for high-visibility summer settings. Fabrics range from silks to cotton blends. The brand sells online, through international luxury retailers, and maintains a strong presence in Athens.

Kose

Resort collections focus on lightweight dresses, tunics, and separates with a relaxed fit. Linen and cotton fabrics support breathability and comfort in heat. The aesthetic remains clean and practical, designed for extended wear across summer environments. The brand operates online and is stocked widely in Greek resort destinations, with Athens availability.

Greek Archaic Kori

The collections draw on ancient Greek references interpreted through modern resort silhouettes. Dresses, tunics, and kaftans dominate, often with embroidered or woven details. Natural fibers such as cotton and linen are central. The brand sells online, through its own stores, and maintains a clear retail presence in Athens and Greek resort locations.

The Artians

Resortwear here emphasizes handwork and artisanal techniques. Dresses and statement garments are produced in limited quantities, often incorporating traditional craftsmanship. Materials focus on natural fabrics, and silhouettes allow for movement and heat. The brand sells through its website and selected international and Greek retailers.

Ancient Greek Sandals

The defining feature here is balance between appearance and function. Leather sandals are constructed with attention to sole thickness, strap placement, and long-term comfort. Styles range from minimal straps to more structured forms, all intended for extended walking on stone, sand, and uneven surfaces. The brand has a strong international presence, operates its own e-commerce platform, and maintains dedicated retail space in Athens.

Pandelis Melissinos

A long-established Athens workshop producing handmade leather sandals, including custom and made-to-measure options. Forms reference classical Greek styles but remain practical for daily wear. Leather quality and durability take precedence over trend-driven design. Sandals are purchased directly through the workshop and official websites, with production and sales rooted firmly in Athens.

Sun of a Beach

The brand focuses on beach textiles designed to replace bulky towels with lighter, faster-drying alternatives. Collections center on oversized beach towels and pareos intended for swimming, lounging, and travel. Materials are typically cotton-based, often in jacquard or woven finishes that allow for absorbency without excessive weight. Designs use strong graphic motifs and bold color combinations that read clearly on sand and sunbeds. Products are sold directly through the brand’s website and are widely available in Greek resort retail environments, concept stores, and beach destinations. They also produce beach bags and beachwear.

Kooreloo

Bags form the core of the brand’s summer offer, with a clear emphasis on resort, beach, and boho-oriented designs. The range includes large beach totes, woven carryalls, shoulder bags, and smaller evening-ready styles that extend beach looks into town use. Materials combine leather with textile elements, often incorporating hand-finished details. Construction favors structure where needed for daily carrying, balanced with softness for comfort. The brand sells through its own website and maintains strong distribution in Athens and Greek resort destinations through curated retail partners.

G & K Handcrafters

This label is centered on handcrafted bags produced using traditional techniques. The collection includes baskets, totes, and shoulder bags suited to beach and resort settings, with forms designed to carry daily essentials rather than function as decorative accessories. Natural materials such as straw, raffia, and woven fibers dominate, often combined with leather handles or trims. Each piece reflects manual production rather than uniform industrial finish. Sales take place through the brand’s website and selected Greek and international retailers, with a clear presence in summer resort markets.