Athenians know a straight pitch when they hear one. This Friday, November 14, at the Hotel Grande Bretagne in Athens, Travel.gr, Greece’s leading travel platform, and Proto Thema, the country’s most-read news publisher, host Greece Talks, their biannual conference series on how Greece thinks about travel, culture, technology, and AI. This installment is ‘The Intelligence Age’, focused on what artificial intelligence means for how Greece is seen, built, and experienced. While the physical event is by invitation only, it will be broadcast in its entirety on protothema.gr. Don’t miss it.

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The morning starts with something rather unusual: an introductory, brief interview featuring one of Greece’s most admired actors and Prime Minister Kyriakos Mitsotakis, setting the terms for a day that favors clarity over flourish. The U.S. Ambassador to Greece, Kimberly Guilfoyle, follows with a conversation on leadership and public life. Much later, Stijn Oyen, Managing Director of Marriott’s Design Hotels, looks at how design, locality, and AI-driven personalization shape what travelers actually feel on the ground.

From there, the choices multiply. A rare full showing of Greece’s key finance and tourism ministers and bankers takes up the future of policy and investment. Cabinet officials and Attica’s (where Athens is located) regional governor examine how to shape places for the next generation. Business heavyweights and the founder behind one of the country’s best-known start-ups explore where government, finance, and enterprise meet. Cultural leaders from Athens and Rome discuss museums moving from prestige to experience, and how AI can enhance – not flatten – heritage. An ocean advocate brings the environmental stakes into view. Architects and hospitality educators translate ideas into spaces and skills. Major hoteliers close with what it means to be accountable to a destination, not just a brand.

If you’re new to the names, Greece Talks does the work for you, panel by panel and interview by interview, offering more than one way in and more than one way out with something useful. ‘The Intelligence Age‘ is built for listening, learning, and leaving with a clearer map – and a practical sense of where AI as well as human intelligence belongs in the mix.

View the official Travel.gr conference website here.

Conference Schedule

10:15 Welcome Remarks

Opening by Fotis Tsimelas, Chief Product Officer, and Androniki Kolovou, Director, Travel.gr

10:30 Being Greek: Between Myth and Modernity

Kyriakos Mitsotakis, Prime Minister of Greece

Giannis Bezos, Actor

Moderator: Antonis Sroiter, Journalist

11:30 Intelligent Leadership in a Changing World

Kimberly Guilfoyle, U.S. Ambassador to Greece

Moderator: Giorgos Evgenidis, Journalist

12:00 Bringing Together Government, Business & Society

Kostis Hatzidakis, Deputy Prime Minister

Spyros Theodoropoulos, President & CEO, BESPOKE SGA HOLDINGS S.A.; Chairman,

Hellenic Federation of Enterprises (SEV)

Dimitris K. Tsitsiragos, Chairman of the Board, Alpha Bank

Nikos Drandakis, Entrepreneur (Founder Taxi Beat/Sync)

Moderator: Babis Koutras, Journalist

12:40 Shaping Places for the Next Generations

Stavros Papastavrou, Minister of Environment & Energy

Nikos Hardalias, Regional Governor of Attica

Haris Kokkosis, Professor Emeritus of Urban & Spatial Planning, University of Thessaly

Ria Vogiatzis, Founder & CEO, Elastic Architects

Moderator: Georgia Sadana, Journalist

13:10 Design, Locality, and Culture

Kalia Konstantinidou, Group Executive Officer, Empiria Group

Stijn Oyen, Managing Director, Design Hotels

13:25 Break

14:00 A Voice for the Oceans

Alexandra Cousteau, Cofounder, Oceans 2050 / National Geographic Explorer

14:15 How Culture Shapes Greece’s Global Identity

Ioanna Dretta, President, National Archaeological Museum / CEO, Reds, Ellaktor Group / Chair, Marketing Greece

14:30 From Heritage to Experience: The Future of Museums

Massimo Osanna, Director General of Museums, Italian Ministry of Cultural Heritage and Tourism

14:45 Tomorrow’s Spaces: Designing for Connection

Jette Cathrin Hopp, Snøhetta’s Director for Acquisition and New Projects in Europe and the UK

15:00 The Future of Travel: Trends Shaping Tomorrow

Jenny Southan, Founder and CEO, Globetrender

15:15 Become a Transformative Hospitality Leader

Dr Alessandro Inversini, Professor, EHL – Hospitality Business School

15:30 Hoteliers: Guardians of Destination

Panos Paleologos, Founder & CEO, HotelBrain Group

Ilias Kokotos, Director of Business Development, Elounda Collection Hotels & Resorts

Markos Haidemenos, Managing Director, Canaves Collection

Moderator: Kostas Panagakis, MD Travelworks