Two of Santorini’s most popular and beautiful towns, Oia and Fira, are where you’ll find some of the most exquisite high-end fashion and accessories boutiques on the island. These stores, curated by real fashionistas and inspired both by the designers they showcase and their trendsetting global clientele, showcase an array of Greek and international designers.

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From Boho Chic to contemporary and edgy styles, each piece sold at these boutiques reflects the fashion-forward attitude that Santorini is known for. Whether you’re seeking beautiful handmade jewelry, tailor-made garments, home decor items inspired by the Greek culture or the perfect summer dress for your photo shoot, Oia and Fira offer an unparalleled shopping experience.

01

Speira

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Located on Nik. Nomikou in Oia, Speira stands out as a distinctly chic shopping destination. This concept store sells a variety of products, including clothing and accessories by Greek fashion trailblazers, artworks inspired by Greek mythology and history, divine scented candles, handmade jewelry, and unique items reflecting Cycladic culture. It’s an ideal place for visitors looking to purchase memorable souvenirs from the island and embody authentic Santorini elegance.

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02

It’s A Beautiful Day

Located in Oia’s central pedestrian area, It’s a Beautiful Day Boutique is a trendsetting destination for fans of both men’s and women’s fashion by leading Greek designers. The store features an impressive collection of clothes by Greek designers – Ioanna Kourbela’s dresses, Stelios Koudounaris’s accessories and clothes, and 3GUYS men’s clothing. Accessory highlights include bags, belts, and sandals from My Mother’s Bag, along with watches from Calvin Klein and Guess, and sunglasses by D&G and Rayban.

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03

Wanderlista

Located within the luxurious Mystique and Vedema Hotels in Oia and Megalochori, respectively, Wanderlista boutiques offer a curated selection of Greek fashion and accessories that are perfect for enhancing your daily island – and beyond – wardrobe. Founded by Andria Mitsakos, known for the chic Anthologist boutique in Athens, these shops feature items that capture the essence of Santorini’s summer vibe. Whether you’re looking for something unique for yourself or a gift, Wanderlista provides standout pieces, including some designed by Mitsakos herself.

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04

The Silk Shop

In the heart of Oia, where once stood an old bakery, now lies the Silk Shop boutique. This store specializes in exquisite silk items, offering a wide range of scarves, shawls, sarongs, silk apparel, and vibrant, ethnically inspired bags. Perfect for those with a penchant for fine accessories, the Silk Shop promises pieces that will become cherished staples in your wardrobe. Located on Oia’s main street, this boutique transforms silk shopping into a unique experience.

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01

Characterful Clothing at Drakkar

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Drakkar in Fira sells a premium selection of international and notable Greek designer wear. The store specializes in women’s clothing and accessories, featuring everything from flowy Boho Chic dresses and glamorous evening clutches to handmade leather sandals and standout jewelry pieces. Ideal for those looking to elevate their wardrobe for a memorable evening on this picturesque island, Drakkar operates out of two locations in Fira one near the Caldera by the Metropolitan Church and another on a central street.

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02

Milo

Milo boutique, situated in Fira’s bustling Gold Street, is a premier shopping destination for those seeking luxury and top quality in fashion. It offers an impressive collection of clothing, footwear, and accessories from renowned international designers such as Celyn b, Marc by Marc Jacobs, and Patrizia Pepe. The store caters to an upscale clientele with its carefully selected pieces featuring bold colors and designs. For both men and women, Milo presents an intriguing assortment of items from brands like Hoss, Pinko, and Sass & Bide.

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03

Ammos

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Ammos boutique stands out as Santorini’s premier fashion hub, showcasing an array of unique selections from famed brands including Mes Demoiselles, Moncler, Ash, and American Vintage, alongside fashion items by distinguished Greek designers. Positioned strategically across the island with two locations in Fira, one on Kamari Beach, and another in Oia’s main walkway, Ammos sells a vast range of both men’s and women’s fashion from international brands like Wild Fox, Dsquared, and Diane von Furstenberg.

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04

The White

The White Santorini offers a selection of vibrant, bohemian-inspired clothing ideal for summer and reflective of the airy and cultural Cycladic spirit. The brand, known for encapsulating ‘island fashion,’ has two outlets located in Santorini: one in Caldera, Fira, and another in Kamari. This boutique is a go-to for those seeking a unique addition to their wardrobe, embodying the ethos “Life is an Island.”

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