The streets of Parikia and Naoussa are home to boutiques that are as much about the experience as they are about the exquisite selections they house. And so they should be, considering that the Cycladic island, in recent years dubbed ‘the new Mykonos’, is attracting an increasingly glamorous and fashion-savvy crowd.

11

From exclusive hand-picked and handmade collections featuring the latest in Greek and international design, made with pure materials and original thought, to artisanal or designer jewelry that reflects the Paros‘ vibrant culture, each store mentioned here is a must-visit stop selling fashionable, trendy and unique clothing and accessories that blend seamlessly with the island’s laid-back yet sophisticated vibe.


01

Red Nerium

Located in the heart of Parikia, this store attracts the style-savvy, presenting a curated collection of boho chic and island-style clothing. It is a treasure trove of summery fashion — think breezy boho, Indian and floral dresses, eco-friendly cloth bags, elegant Greek sandals, and an eclectic mix of enamel-decorated jewelry and silk scarves. It’s a celebration of island chic, ideal for indulging the fashion-forward explorer.


02

Leto Paros

Leto sells unique collections that blend timeless Greek elegance with contemporary flair. Specializing in women’s and men’s fashion, the boutique features an exquisite selection that celebrates local craftsmanship. Their clothing is ethically made from chic, breathable fabrics such as linen, cotton and silk that are produced in very small quantities exclusively for the store and are perfect for the island’s climate, to unique designs that speak to the laid back modern fashionista.


03

Petit Tipota

A real find for the style-hunting traveler, Petit Tipota is a seasonal boutique in Naoussa that brings a touch of Mediterranean elegance to its selection of clothing and classic-with-a-twist beach essentials. With items from Italy and France, shoppers can expect women’s beachwear, stylish summer dresses, tops, shirts, skirts and more, sunglasses and versatile beach bags. The boutique, designed by French journalist Stephanie Artarit, has an ambience of modern minimalism with Cycladic charm.


04

White in Paros

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Here you’ll find a pleasing selection of high-quality women’s clothing and jewelry for all occasions. Customers can find high-style evening dresses and daywear, chic sandals, and beautiful jewelry from esteemed brands such as Ancient Kallos, Celia D, Sante, Sofia Manta, and HERMINA. The boutique’s selection ranges from Greek-inspired clothing that embodies the aesthetic of the island to contemporary jewelry designs that blend traditional motifs with modern elegance.


05

La Vie En Rose

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A vibrant boutique known for its passionate and playful selection of colorful and patterned items and fashion accessories. They offer a variety of clothing centered on creative design that aims to inspire joy and optimism in their clientele. Their range includes unique jewelry like the whimsical Ice Cream Earrings and a mix of clothing like the terracotta Sky Shirt and the playful Luna Skirt, which enhance a view of life through rose-tinted lenses.


06

Bit of Salt

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Paros’ first surfing destination since the early 1990s, this store is located in Asteras, with a smaller shop in Naoussa. It is a treasure trove for surfing fanatics, offering a wide range of equipment from the essential to the extraordinary. In addition to these, the shop sells a wide and trendy range of beachwear, footwear and eyewear for all ages. A surfboard and sail repair service is also available. With top brands like Arnette and Nixon, the shop ensures a fully outfitted trip for the watersports enthusiast.


07

Atelier1935

Atelier1935 in Paros creates handmade Greek sandals that blend tradition with contemporary designs. Founded on the ethos of quality and craftsmanship, the shop sells a diverse range of sandals for men and women, including designs such as “Pink Gold Venus” and “Chocolate Paros”. Each pair echoes the legacy of Greek sandal making, tailored for comfort and style and rooted in antiquity. With options ranging from boho chic to classic elegance, Atelier1935 ensures a unique range of the island’s stylish profile.